Part 1 – Navigation – One of the biggest challenges
for businesses and customers alike is navigating the Internet. This week please
answer the following questions on your blog -1) listen to the podcast on
Navigation which can be found on the Digital Enterprise Page (Google – the
digital enterprise).
a)
What are the four (4) main points Michael Rappa makes about search? Please
write them on your blog page.
·
The
amount of data that is being generated daily is growing rapidly; this is
presenting not only new opportunities but also new problems. Many data files
are being added daily and are rarely removed for anything other than business
purposes.
·
It is
becoming more and more common for businesses to advertise through search
engines, due to the vast use of digital technology this is a vital way for them
to be seen.
·
Due to
the huge amount of data on the internet searches return many results. Search engines
are constantly assessed to allow searching to be more users friendly.
·
Picking
and choosing the right key language is very important for both searching for
web pages and for a web page to be found.
b) Watch or read the Marissa Mayer
interview. Marissa says ‘search is in its infancy’. Do you agree or disagree
with this statement? What is your personal experience with search? There are no
right or wrong answers here, I just want your opinion.
I agree with
Marissa’s statement ‘search is in its infancy’, technology is progressing
rapidly and this will only create more and more opportunities to advance the
way that we currently search the internet. I believed that the increased use of
portable digital technology, such as smart phones and tablets will play a major
role in this advance.
Part 2 – History of the internet
2) Please watch the Bill Joy video, and it will
give you a good background to the Internet and particularly to the emergence of
the World Wide Web.
From
the video – answer (on your blog page) -
a)
So what are the 6
webs?
1.
The near web: Internet you see
2.
The here web: Internet that’s always with you e.g. via mobile phone
3.
The far web: Internet you see when you sit back from a big screen e.g. TV,
kiosk
4.
The weird web: Internet you access with your voice. E.g. Request in our car,
your phone, camera etc. He questions whether it fully exists yet.
5.
B2B: Internet that doesn’t possess a consumer interface. Business machines talk
to other business machines.
6.
D2D: Internet of sensors deployed in meshes networks, adjusting urban systems
for maximum efficiency. Also may not fully exist.
b)
Could there be more?
As stated by Marissa Mayer ‘search
is in its infancy’ I believe this statement to be true also about the web in
general. I believe that constant advancing in the internet will lead to many
new opportunities and this may result in the ‘6 webs’ becoming the ‘7 webs’ or
possibly more.
c)
What does it mean for
business?
The use of search engines is of great
benefit to many businesses as it allows them to be more easily found, however
for retail businesses such as clothing stores, electronic stores, etc. it may
result in increased competition from other local stores as well as online
stores.
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